MBA Marketing

Collabration

Programme Key Stats

2025

Admission Session

best mba colleges in Bhubaneswar, Odisha

Bachelor’s degree with Minimum 50% marks in aggregate (45% for reserved category) and with valid entrance test score

Eligibility Criteria

2 Years

Duration

₹ 7,00,000

Fee Structure ( View Details )

Programme OVERVIEW

MBA – Marketing is the most sought after specialisation at ASBM University as it opens the doors to endless opportunities. The course is designed to teach the students make wise marketing decisions, develop marketing campaigns to gain customers, capture markets by adopting effective strategies and much more.

The students studying MBA in marketing specialisation at ASBM learn different tenets that include consumer behaviour, brand management, digital and social media marketing, customer relationship management, marketing analytics, strategic marketing, retail management, marketing research, and international marketing, among other subjects. The pedagogy adopted has a mix of classroom teaching using audio and video aids, case studies etc.

Some of the most popular careers for MBA – Marketing specialisation include marketing managers, advertising managers, market research analysts, and public relations specialists. The students can pursue careers in different marketing-related fields and industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), as well as fast-moving consumer goods (FMCG).

overview min

Why MBA Marketing

  • Global Accreditation by ACBSP, USA
  • Option of dual or single specialisation
  • Choice Based Credit System
  • IIM model choice based credit system
  • Case based innovative teaching pedagogy
  • Finishing school for employability
  • Summer project
  • Capstone/Live Projects
  • Subject of Independent Study
  • Excellent Hostel Facility
  • Consistently Excellent Placement

Course Curriculum

A student will undergo minimum 1320 hours of course work during the two-year Programme. The courses have been classified into credits. A course carrying 100 marks is equivalent to 4 credits and a course carrying 50 marks is to 2 credits.

The curriculum consists of 132 Credits where foundation courses are of 62 credits, subject elective courses are of 48 credits, open elective courses are of 8 credits. Summer Internship Project is of 8 credits and other non-classroom teaching courses such as research paper analysis, business sector analysis and Capstone project/ live virtual project carry 6 Credits.

The School follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation as per her/his choice. Interested students can opt for Subject of Independent Study (SIS) to undertake research study/ project and submit dissertation.

Semester - I

  • Organizational Behavior
  • Managerial Communication
  • Accounting for Managers
  • Managerial Economics
  • Marketing Management
  • QT for Managers
  • Structure & Processes in Organization
  • Business Ethics
  • Finishing School Module – I

Semester – II

  • Human Resource Management
  • Indian Economy & Policies
  • Management Information Systems
  • Financial Management
  • Research Methods
  • Operations Management
  • Legal Environment of Business
  • Strategic Management
  • Research Paper Analysis
  • Finishing School Module – II

Semester – III

  • Subject Electives
  • Open Electives
  • Business Sector Analysis
  • Finishing School Module – III
  • Finishing School Module – IV

Semester – IV

  • Subject Electives
  • Open Electives
  • Capstone Project/ Live Virtual Project

Electives in Semester III & Semester IV

  • B to B Marketing
  • Consumer Behaviour
  • International Marketing Management
  • Marketing Research
  • Introduction to Retail
  • Rural Marketing
  • Digital & Social Media Marketing
  • Advertising & Sales Promotion
  • Brand Management
  • Marketing of Services
  • Sales & Distribution Management
  • Customer Relatioship Management
  • Strategic Marketing
  • Marketing Analyticse

Open Electives - (Any Electives of 8 credits)

  • World Business Environment
  • Entrepreneurship & Start Up
  • Corporate Governance
  • Communication Through Theatre Technique
  • Intellectual Property Rights
  • Indian Ethos & Culture
  • Corporate Social Responsibility & Sustainability
  • Diversity and Cross Cultural Management
  • Self Management Art for Executive Excellence (SMARTEE)

Let us help you to make the right career decision

FOR WHOM

  • Bachelor’s degree or equivalent degree holder
  • Any discipline from any recognized University
Eligibility Criteria

ELIGIBILITY

  • Minimum 50% marks in aggregate (45% for reserved category)
  • National Level Qualifying Test (CAT/ XAT/ MAT/CMAT/ ATMA) valid score card/ ASBMUEE Test.

Faculty

Faculty Image

Dr. Biswajeet Pattanayak

Read More
Faculty Image

Dr. Ranjan Kumar Bal

Read More
Faculty Image

Dr. Douglas J. Gilbert

Read More
Faculty Image

Dr. Jyotirmaya Mahapatra

Read More
Faculty Image

Dr. Sateesh Kumar Pradhan

Read More
Faculty Image

Dr. Surjya Kumar Mishra

Read More
Faculty Image

Dr. Eirene Leela

Read More
Faculty Image

Dr. Kalyan Shankar Ray

Read More
Faculty Image

Dr. M. N. Samantaray

Read More
Faculty Image

Dr. Padmanava Mohapatra

Read More
Faculty Image

Dr. Phalgu Niranjana

Read More
Faculty Image

Dr. Premananda Ranasingh

Read More
Faculty Image

Dr. Ramakanta Mohanty

Read More
Faculty Image

Dr. Bhagaban Jayasingh

Read More
Faculty Image

Dr. Haradhan Das

Read More
Faculty Image

Dr. Jibitesh Rath

Read More
Faculty Image

Prof. Subrata Mohanty

Read More
Faculty Image

Dr. Smaraki Pattanayak

Read More
Faculty Image

Dr. Ricky Mohanty

Read More
Faculty Image

Dr. Ananta Charan Mishra

Read More
Faculty Image

Dr. Barada P. Mohapatra

Read More
Faculty Image

Dr. Hrusikesh Nath

Read More
Faculty Image

Dr. Janendra Kumar Routray

Read More
Faculty Image

Prof. Saroj Kumar Bishey

Read More
Faculty Image

Dr. Sunil Kumar Das Bendi

Read More
Faculty Image

Dr. Ananya Dash

Read More
Faculty Image

Dr. Apurva Sahay

Read More
Faculty Image

Prof. Arnab Sen

Read More
Faculty Image

Prof. Arya Suman Pattnaik

Read More
Faculty Image

Prof. Avijit Mondal

Read More
Faculty Image

Prof. Bani Bhusan Praharaj

Read More
Faculty Image

Dr. Emily Pandey

Read More
Faculty Image

Dr. Golakh Kumar Behera

Read More
Faculty Image

Dr. Hari Narayan Sahu

Read More
Faculty Image

Dr. Jharasri Paikaray

Read More
Faculty Image

Dr. J. Sai Mohini

Read More
Faculty Image

Dr. Jyotirmayee Mohanty

Read More
Faculty Image

Prof. Monalisha Dash

Read More
Faculty Image

Prof. Prarthana Mishra

Read More
Faculty Image

Prof. Prasanna Kumar Mishra

Read More
Faculty Image

Prof. Pratap Kumar Pati

Read More
Faculty Image

Prof. Priya Sharma

Read More
Faculty Image

Dr. Rupashree Sahoo

Read More
Faculty Image

Dr. Rutuparna Dash

Read More
Faculty Image

Prof. Soumyakanti Panda

Read More
Faculty Image

Dr. Soumya Ranjan Ray Choudhury

Read More
Faculty Image

Prof. Subhrajit Rath

Read More
Faculty Image

Dr Swagat Patel

Read More

Blogs

×

    Enquire Now!

    ×

    Error: Contact form not found.