Collabration
Programme Key Stats
2025
Admission Session
Bachelor’s degree with Minimum 50% marks in aggregate (45% for reserved category) and with valid entrance test score
Eligibility Criteria
Programme OVERVIEW
MBA – Marketing is the most sought after specialisation at ASBM University as it opens the doors to endless opportunities. The course is designed to teach the students make wise marketing decisions, develop marketing campaigns to gain customers, capture markets by adopting effective strategies and much more.
The students studying MBA in marketing specialisation at ASBM learn different tenets that include consumer behaviour, brand management, digital and social media marketing, customer relationship management, marketing analytics, strategic marketing, retail management, marketing research, and international marketing, among other subjects. The pedagogy adopted has a mix of classroom teaching using audio and video aids, case studies etc.
Some of the most popular careers for MBA – Marketing specialisation include marketing managers, advertising managers, market research analysts, and public relations specialists. The students can pursue careers in different marketing-related fields and industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), as well as fast-moving consumer goods (FMCG).
Why MBA Marketing
- Global Accreditation by ACBSP, USA
- Option of dual or single specialisation
- Choice Based Credit System
- IIM model choice based credit system
- Case based innovative teaching pedagogy
- Finishing school for employability
- Summer project
- Capstone/Live Projects
- Subject of Independent Study
- Excellent Hostel Facility
- Consistently Excellent Placement
Course Curriculum
A student will undergo minimum 1320 hours of course work during the two-year Programme. The courses have been classified into credits. A course carrying 100 marks is equivalent to 4 credits and a course carrying 50 marks is to 2 credits.
The curriculum consists of 132 Credits where foundation courses are of 62 credits, subject elective courses are of 48 credits, open elective courses are of 8 credits. Summer Internship Project is of 8 credits and other non-classroom teaching courses such as research paper analysis, business sector analysis and Capstone project/ live virtual project carry 6 Credits.
The School follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation as per her/his choice. Interested students can opt for Subject of Independent Study (SIS) to undertake research study/ project and submit dissertation.
Semester - I
- Organizational Behavior
- Managerial Communication
- Accounting for Managers
- Managerial Economics
- Marketing Management
- QT for Managers
- Structure & Processes in Organization
- Business Ethics
- Finishing School Module – I
Semester – II
- Human Resource Management
- Indian Economy & Policies
- Management Information Systems
- Financial Management
- Research Methods
- Operations Management
- Legal Environment of Business
- Strategic Management
- Research Paper Analysis
- Finishing School Module – II
Semester – III
- Subject Electives
- Open Electives
- Business Sector Analysis
- Finishing School Module – III
- Finishing School Module – IV
Semester – IV
- Subject Electives
- Open Electives
- Capstone Project/ Live Virtual Project
Electives in Semester III & Semester IV
- B to B Marketing
- Consumer Behaviour
- International Marketing Management
- Marketing Research
- Introduction to Retail
- Rural Marketing
- Digital & Social Media Marketing
- Advertising & Sales Promotion
- Brand Management
- Marketing of Services
- Sales & Distribution Management
- Customer Relatioship Management
- Strategic Marketing
- Marketing Analyticse
Open Electives - (Any Electives of 8 credits)
- World Business Environment
- Entrepreneurship & Start Up
- Corporate Governance
- Communication Through Theatre Technique
- Intellectual Property Rights
- Indian Ethos & Culture
- Corporate Social Responsibility & Sustainability
- Diversity and Cross Cultural Management
- Self Management Art for Executive Excellence (SMARTEE)
FOR WHOM
- Bachelor’s degree or equivalent degree holder
- Any discipline from any recognized University
ELIGIBILITY
- Minimum 50% marks in aggregate (45% for reserved category)
- National Level Qualifying Test (CAT/ XAT/ MAT/CMAT/ ATMA) valid score card/ ASBMUEE Test.