Why MBA in HR & Marketing Is India’s Hottest Specialisation

Why MBA in HR & Marketing Is India’s Hottest Specialisation

MBA stands as the epitome of any management degree especially in India, representing the pinnacle of academic achievement in the field of management studies. Once considered as an exceptional choice, the double MBA specialisation in HR and Marketing has now become a coveted opportunity in India. This move can be attributed to the evolving market trends and the increasing demand for versatile professionals capable of operating at multiple levels and fulfilling diverse job roles.

It is widely acknowledged that possessing a broad skill set opens doors to a broader opportunities. This dual MBA specialisation is, therefore, seen as a pathway to enhancing student’s career prospects significantly. This programme introduces a new dimension to management studies, offering graduates a competitive edge in the pursuit of success. It presents plentiful advantages, ranging from expanded career options to a more comprehensive understanding of business dynamics.

This article aims to walk around the areas that converge in the dual specialisation, illustrating how this management degree programme improves students’ knowledge and prepares them to be well-rounded experts. Additionally, it seeks to highlight how the programme is tailored to meet the growing demands of the job market, making candidates more employable and industry-ready.

Understanding MBA in HR and MBA in Marketing

Before delving into this popular dual specialisation in the field of management, it’s essential to understand the individual specialisations of MBA in HR and MBA in Marketing. While many of you may already have a clear idea of what MBA HR and MBA Marketing entail, providing a comprehensive overview can make this article more informative and useful, especially for those who may be new to these concepts.

MBA in HR

This specialisation focuses on the effective management of human resources within an organisation. It encompasses various aspects such as recruitment, training and development, performance management, and employee relations. The primary goal of MBA in HR is to ensure that an organisation’s workforce is well-equipped and motivated to contribute towards achieving its goals and objectives.

MBA in Marketing

On the other hand, MBA in Marketing is centred on understanding consumer behaviour, market trends, and developing strategies to promote products or services. It covers a wide range of topics including branding, advertising, market research, and digital marketing. The aim of MBA in Marketing is to create and implement marketing strategies that drive business growth and enhance brand visibility.

Understanding these individual specialisations is crucial as it lays the groundwork for comprehending the dual specialisation in MBA in HR and Marketing, and the unique benefits it offers to ambitious business leaders.

The Dual Specialisation: MBA in HR and Marketing

The dual MBA specialisation in HR and Marketing offers students a unique opportunity to gain expertise in two vital areas of management. Human Resources (HR) focuses on managing people within an organisation, covering aspects like recruitment, training, and employee relations. Marketing, on the other hand, deals with understanding consumer behaviour, market trends, and developing strategies to promote products or services.

Combining these two highly in-demand MBA specialisations provides students with a comprehensive understanding of how to effectively manage both the human and market aspects of business. This dual approach equips students with a diverse skill set that is highly searched for in today’s competitive business environment. Graduates with a dual specialisation in HR and Marketing are well-prepared to take on a variety of roles that require a blend of HR and marketing skills, giving them a strategic advantage in the employment market in India and abroad as well.

Why is this Dual Specialisation Trending?

The HR & Marketing MBA is the hottest ticket for Indian graduates. The rise isn’t just a hunch; it’s backed by strong signal and student interest of course. Here’s why this dual specialisation is taking centre stage:

1. Career Flexibility & Higher Earning Potential

This specialisation opens doors to a wider range of careers in HR, Marketing, or even hybrid roles that combine both. Studies by Michael Page India Salary Report show professionals with skills in both HR and Marketing command salary premiums of up to 20% compared to their single specialisation counterparts. This translates to a significant boost in your earning potential.

2. Cost-Effectiveness

While specific data on tuition fee comparisons might be limited, consider this: pursuing a single MBA often requires taking multiple elective courses to gain proficiency in both HR and Marketing. A dual specialisation programme streamlines these courses, potentially leading to cost savings in the long run.

3. The Rise of Online Learning Programs

The increasing number of online MBA programs specializing in HR & Marketing is a clear indicator of student interest. These platforms offer flexibility and cater to working professionals seeking to upskill and reskill.

4. The Synergy of Corporate & Employer Branding

As per today’s business landscape, corporate branding and employer branding go hand-in-hand. An HR & Marketing MBA graduate understands this. The graduate possess the skills to:

• Craft a compelling employer brand that attracts top talent, aligning with HR strategies.
• Leverage marketing communication techniques and digital marketing skills to showcase the company culture and employee experience, enhancing employer branding.

5. Additional Reasons for the Trend

Both HR and Marketing rely heavily on data analytics. This specialisation equips you to utilise data insights for strategic decision making across HR, talent acquisition, and marketing campaigns. Additionally, the ability to bridge the gap between HR and Marketing positions you for success in the ever-evolving business environment.

The HR & Marketing MBA isn’t just a trendy degree; it’s a strategic investment in your future. With its focus on career versatility, high earning potential, and the ability to understand the modern business landscape, this dual specialisation can be your key to unlocking a successful career in India.

Current Business Landscape and the Dual Specialisation

Organisations are increasingly focused on building strong employer brands and creating unique customer experiences, the dual specialisation in HR and Marketing is proving to be invaluable. Here’s how:

1. Strategic Alignment: The dual specialisation enables graduates to align HR and Marketing strategies, ensuring that both functions work towards the common goal of driving business growth.
2. Innovation: Professionals with this dual specialisation are well-equipped to drive innovation within organisations. They can develop creative marketing strategies that not only attract customers but also engage and retain employees.
3. Data-Driven Decision Making: Both HR and Marketing rely heavily on data to make informed decisions. Graduates with a dual specialisation are trained to gather, analyse, and interpret data, enabling them to make data-driven decisions that benefit both functions.
4. Brand Building: The dual specialisation equips graduates with the skills to build strong employer brands. They can create employer branding campaigns that attract top talent and differentiate the organisation from its competitors.

Pros of Dual Specialisation over Single Specialisations

The dual specialisation in HR and Marketing offers several advantages over single specialisations in either HR or Marketing. Firstly, it provides students with a broader skill set, allowing them to develop expertise in two complementary areas. This versatility makes them more adaptable to different roles and industries, increasing their employability.

Secondly, the dual specialisation enables students to develop a more holistic understanding of business. By studying both HR and Marketing, students gain insights into how these two functions interact within an organisation, helping them make more informed decisions in their careers.

Additionally, having a dual specialisation can open up more career opportunities. Graduates with a dual specialisation are well-suited for roles that require a combination of HR and Marketing skills, giving them a competitive edge in the job market.

Career Opportunities and Growth

The dual specialisation in HR and Marketing opens up a plethora of career opportunities for graduates. Some of the roles that are particularly well-suited to professionals with this specialisation include:

• Brand Manager: Responsible for developing and executing branding strategies that drive brand awareness and loyalty.
• Talent Acquisition Manager: In charge of recruiting top talent for the organisation and developing strategies to attract high-quality candidates.
• Marketing Manager: Oversees all marketing activities, including advertising, promotions, and public relations, to drive brand awareness and sales.
• HR Business Partner: Acts as a strategic partner to business leaders, providing HR expertise and support to help achieve business goals.
• HR Manager: Manages HR operations, including recruitment, training, performance evaluations, and employee relations.
• Digital Marketing Manager: Specialises in using digital channels such as social media, email, and online advertising to reach and engage customers.
• Chief Human Resources Officer (CHRO): Leads the HR department, develops HR strategies aligned with business goals, and oversees workforce planning and development.
• Chief Marketing Officer (CMO): Develops and executes marketing strategies, oversees marketing campaigns, and collaborates with other executives to drive business growth.

In India, the demand for professionals with a dual specialisation in HR and Marketing has been steadily increasing. According to industry reports, companies across various sectors are actively seeking candidates with expertise in both areas, recognizing the value they bring to the table. Moreover, with India’s growing emphasis on entrepreneurship and innovation, graduates with this dual specialisation are well-positioned to take on leadership roles in startups and emerging industries.

Eligibility Criteria for a Dual MBA in HR and Marketing

The eligibility criteria for a Dual MBA in HR and Marketing can vary slightly depending on the university or institution offering the program. However, here’s a general breakdown of the typical requirements. At ASBM University, we understand the growing demand for professionals with expertise in both Human Resources (HR) and Marketing. Our Dual MBA in HR & Marketing equips you with the skills to navigate this dynamic field. Here’s what you need to qualify:

Academic Background:

• Bachelor’s Degree: Possess a bachelor’s degree in any discipline from a recognised university (minimum duration of 3 years in India).
• Minimum Marks: Achieve the minimum percentage score required in your bachelor’s program. This typically ranges from 50% to 60%, but the specific requirement might vary slightly based on your category (general, reserved, etc.).

Entrance Exams:

• National Tests: Demonstrate your aptitude for management studies by scoring well on a recognised national entrance exam like CAT, CUET, XAT, CMAT, MAT, or GMAT.
• ASBM University Entrance Exam (ASBMUEE): You also have the option of taking the ASBMUEE, our university-specific entrance exam.

Exemptions & Scholarships:

• Strong Academics: If you boast a stellar academic record, you might be eligible for a scholarship or even a waiver of the entrance exam requirement (subject to university discretion).

Additional Considerations:

• Work Experience: While not mandatory, relevant work experience in HR, Marketing, or other business functions can strengthen your application.
• Written Application: Showcase your communication and writing skills by submitting a well-crafted essay or writing sample as part of the application process (if required by the program).
• Group Discussion & Interview: Shortlisted candidates will be invited for a group discussion and/or a personal interview to assess their interpersonal skills, communication style, and motivation for pursuing this dual specialisation.

Ready to Take the Next Step?

Visit the ASBM University website to explore our Dual MBA in HR & Marketing programme details, application process, and scholarship opportunities. With a focus on practical learning and industry relevance, this programme will equip you for a successful career in the ever-evolving business landscape.

Remember, eligibility criteria for Dual MBA in HR & Marketing programs might differ slightly across universities in India. Be sure to check the specific requirements of the universities you’re interested in applying to.

Dual MBA in HR & Marketing Fees

The cost of a Dual MBA in HR & Marketing can vary significantly across universities in India, depending on several factors:

• University Recognition: Prestigious universities with a strong brand reputation might command higher fees.
• Programme Structure: Full-time, part-time, and online programme formats can have varying costs associated with them.
• Location: Universities in major cities might have slightly higher fees compared to those in smaller towns.

The fees for a Dual MBA in HR & Marketing programme can start around at an average of ₹2.5 lakhs to ₹10 lakhs per year. Some top-tier universities might charge upwards of ₹10 lakhs to around ₹50 lakhs per year.

Additional Costs:

• Entrance Exams: Taking national management entrance exams like CAT or GMAT might involve registration fees.
• Living Expenses: If you’re relocating for studies, factor in accommodation/hostel, food, and transportation costs.
• Learning Materials: Course materials, textbooks, and software might incur additional expenses.

Fees at ASBM University

At ASBM University, we strive to make our Dual MBA in HR & Marketing programme accessible to deserving students. Our fee structure is designed to be competitive and reflects the high-quality education and industry-relevant curriculum you’ll receive.

You can visit the ASBM University Fee Structure page or contact our admissions office for detailed information on fees, scholarships, and financial aid options.

We offer various scholarship opportunities based on academic merit and other factors, making this programme a valuable investment in your future.

The Rise of the HR & Marketing MBA

The conversation around the Dual MBA in HR & Marketing has painted a clear picture: this specialisation is more than just a trend; it’s a strategic career move for ambitious students in India. Here’s a recap of the key takeaways:

• Demand & Growth: The Indian job market is hungry for professionals who can bridge the gap between HR and Marketing. This dual specialisation equips you with the skills to attract, engage, and retain top talent, a crucial challenge faced by companies today.
• Dual Benefits: Enjoy greater career flexibility with a wider range of job opportunities in HR, Marketing, or even hybrid roles that combine both. Additionally, studies suggest a potential salary premium for HR & Marketing graduates compared to their single specialisation counterparts.
• Cost-Effectiveness: While specific fee comparisons might vary, a dual specialisation programme can potentially streamline your studies and lead to cost savings in the long run compared to pursuing separate HR and Marketing MBAs.
• Future-Proofing: The ability to understand both HR and Marketing functions positions you for success in the ever-evolving business landscape. Data-driven decision making and a focus on the core pillars of any organisation – talent and customers – make this a highly sought-after skillset.

Ready to Take the Next Step?

ASBM University: Explore our Dual MBA in HR & Marketing programme for a comprehensive and industry-relevant curriculum. We offer competitive fees and scholarship opportunities.

Other Colleges/Universities: Research other universities offering this specialisation, compare their fee structures and financial aid options, and choose the programme that best aligns with your budget and career goals.

The HR & Marketing MBA is your key to unlocking a promising future in India’s dynamic business environment. Don’t miss out on this exciting opportunity!